Jeffrey D. Rule O.D.

  • Certification: National Board of Optometry
  • Internship: Glaucoma-Illinois Memorial Hospital, Glaucoma and Diabetic Eye Disease
  • O.D.: Illinois College of Optometry
  • B.S.: Ohio State University
  • Member: American Optometric Association, Michigan Optometric Association
  • Ophthalmic Specialties: General Eyecare including contact lenses, fitting of specialty contact lenses, Pre and Post-Lasik Care, Cataract Management, Glaucoma, Macular Degeneration and Diabetic Eye Disease

Richard R. Rule O.D.

  • Certification: National Board of Optometry
  • Under Graduate: Central Michigan University and Michigan State University
  • O.D.: Ohio State University
  • Military: United States Army as captain and officer in charge of the eye clinic in Fort Carson, Colorado.
  • Member: American Optometric Association, Michigan Optometric Association
  • Ophthalmic Specialties: General Eyecare including contact lenses, Pre and Post-Lasik care, and Cataract Management.

Jeffrey Schrauben O.D.

Dr. Schrauben grew up in mid-Michigan and graduated from Fowler High School. He completed his undergraduate studies at Michigan State University and received his Doctorate of Optometry from The Ohio State University College of Optometry in 2006 after completing his Ocular Disease Internship at the Hefner Veterans Hospital in Salisbury North Carolina.

Dr. Schrauben practiced for 10 years in the Detroit area, working in a high paced ophthalmology practice before moving on to private practice. He was and is thrilled to join the Rule Eye Care team in June of 2016.

Dr. Schrauben’s areas of interest are Multifocal Contact Lens Fitting, Diabetic Eye Disease, Dry Eye Syndrome and Ocular Surface Disease, Glaucoma, Macular Degeneration, Cataract Management and Pre/Post-op Refractive Surgery care.

Memberships include American Optometric Association, Michigan Optometric Association, and past author of the Contact Lens and Cornea Section of the AOA.

Brian R. Beissel O.D.

  • Certification: National Board of Optometry
  • Internship: Duane Waters Hospital at Jackson State Prison, MSU Neuro- Opthalmology
  • O.D.: Michigan College of Optometry at Ferris State University
  • B.S.: Michigan College of Optometry at Ferris State University
  • Member: American Optometric Association, Michigan Optometric Association
  • Ophthalmic Specialties: General Eyecare including fitting of contact lenses, fitting of specialty contact lenses, Pre and Post-Lasik Care, Cataract Management, Glaucoma, Macular Degeneration, and Diabetic Eye Disease.

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Santa needed an Eye Exam thank you Dr Schrauben ... See MoreSee Less

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Santa is at Rule Eye Care bring your kids! ... See MoreSee Less

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Free Event enjoy cookies laughter and Santa
Fun for everyone!
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Happy Thanksgiving from all of us at Rule Eye Care Associates!
We are so very thankful for all of you. Have a wonderful holiday season
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Now through the end of the year "Double Your Lenses"! Get a second set of lenses free with the purchase of an additional frame! Sunglasses make great Christmas presents!🎄 A great way to use those FSA/HSA dollars.
Restrictions apply, see an optician for details.
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Rooting for our favorite team at Rule Eye Care! Go Green 💚 ... See MoreSee Less

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Rule Eye Care Associates is with Carla Mead and 2 others.
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Friendly reminder that it's time to take advantage of your healthcare benefits before the end of the year! Make your appointment with us today and maximize your yearly benefits, HSAs and FSAs. Call 517-321-1154 to contact one of these smiling faces today! ... See MoreSee Less

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We can now detect Macular Degeneration 3-5 years before it can be viewed with a microscope. More importantly, before vision loss occurs!

The Adapt Dx test is easy, painless, non-invasive and covered by medical insurance!

www.youtube.com/watch?v=Ud0Up01sV4IA short video showing what a patient can expect during the AdaptDx dark adaptation testing.
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Attention State of Michigan Employees!

Some of you were recently notified that your Vision Insurance has changed from VSP to EYEMED. Rule Eye Care is thrilled to say we DO accept EYEMED insurance. Call today to schedule your appointment with your new plan!

Spots fill up fast in the fall with people looking to use their yearly benefits, we are standing by to take your call!
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We’re an official Bausch + Lomb ONE by ONE Recycling Center. Properly recycle your used contact lenses and packaging here. Learn how at BauschRecycles.com ... See MoreSee Less

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At Rule Eye Care, we are getting accustomed to Neurolens success stories like this one, but we never get tired of hearing them!

neurolenses
This is Dr. Whitney Hauser’s true personal experience with the neurolenses below. Her son suffered from chronic headaches for many years and could not find relief – until neurolens. neurolens is creating a new category of premium lens design (www.neurolenses.com)

It is important to mention that Dr. Hauser does not work or consult for neurolens and has not received any compensation for this interview.

Patients reporting headaches, eye fatigue, neck/shoulder pain and dry eye like pain had a 93% positive response to treatment within 45 days.

Optometrists can find us at Vision Expo West (Booth #MS3053) or signup for your private introduction here: calendly.com/neurolens/neurolens-demonstration/09-18-2018
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neurolenses
Find out how Independent Optometrists nationwide are changing patient's lives with neurolens® - the first and only lens design to incorporate contoured prism

If you'll be at Vision Expo West come see us at Booth #MS3053 or schedule your llive demo here: calendly.com/neurolens/neurolens-live-demonstration-vision-expo-west/09-27-2018
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"Our children spend less time outdoors than prison inmates"

"In the United States the prevalence of myopia has nearly doubled since the 1970s....By 2050 nearly half the worlds population will be nearsighted"

What do these statements have in common? In the video below, Optometrist Nicholas Despotidis explains and details what the doctors at www.ruleeyecare.com can do to help.

youtu.be/bIRZ3e5uCTgDr. Nicholas Despotidis: Optometrist, Author, and Lecturer Nick will discuss how his passion for healthy eyesight led him to discover that the current myopia...
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Rule Eye Care Associates shared Paragon Vision Sciences's video.
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Give us a call to schedule your “Back to School” exam!

Paragon Vision Sciences
You wouldn’t let your child miss their annual physical. You shouldn’t let them miss their annual eye exam either.

If your child has been diagnosed with nearsightedness, make sure you ask about Paragon CRT®.

With our innovative, overnight lenses your child can benefit from clear vision without the constraints of glasses or daytime contacts.
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Important “Back to School” information!

Paragon Vision Sciences
Parents, watch this video to learn how your child’s education may benefit from Paragon's overnight vision correction lenses.

Don't let nearsightedness hamper your child's potential.

Visit www.paragonvision.com/back-to-school-with-paragon-crt/ to find a Paragon certified eye care professional near you.
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youtu.be/pr4ALUG3HfEThink About Your Eyes set up a photo booth in the middle of a crowded mall. Unsuspecting visitors were eager to jump in the photo booth and take a series of ... ... See MoreSee Less

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From all of us at Rule Eye Care, have a happy and safe Independence Day everyone!

www.visionaware.org/blog/visually-impaired-now-what/practice-good-eye-safety-around-fireworks-thi...
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National Sunglasses Day! ... See MoreSee Less

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National Sunglasses Day!
30% off all sunglasses!!!
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Congratulations Chloe on your high school graduation! We will miss you at Rule Eye Care! We wish you the best at college! ... See MoreSee Less

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Happy and safe Memorial Day weekend to everyone, from the whole Rule Eye Care team. ... See MoreSee Less

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Yahoo
I can see clearly now ❤️

(via Ma Baby Love)
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Its here! We can schedule you starting today for a consultation. Our SightSync technology can help you find relief from your:
-Headaches
-Migraines
-Neck pain/tension
-Eye strain and dry eye related symptoms

Watch the video to hear how other patients have found relief with their neuroLenses.
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Check out this cool infographic regarding the increase in myopia (nearsightedness) globally. The good news is, it is now possible to slow the progression or stop it entirely! ... See MoreSee Less

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If you spend two or more hours on an electronic device per day and have headaches, eye strain, neck pain or stiffness, watch the video below to learn about this amazing technology. Now available at Rule Eye Care! ... See MoreSee Less

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Rule Eye Care is happy to announce new cutting edge technology for the treatment of:
-Migraines
-Chronic headaches or eye strain
-Neck tension/tightness
-Dry, irritated eyes

Watch the video below and visit neurolenses.com to learn about a possible solution to these issues and more.

Rule Eye Care is proud to be the first office in Michigan to offer this life changing technology!

www.youtube.com/watch?v=-oFBFHbPHa4
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Eating at Jersey Mike’s today in Lansing they are giving 100% profit to Sparrow Children fund ... See MoreSee Less

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Rule Eye Care is happy to announce new cutting edge technology for the treatment of:
-Migraines
-Chronic headaches or eye strain
-Neck tension/tightness
-Dry, irritated eyes

Watch the video below and visit neurolenses.com to learn about a possible solution to these issues and more.

Rule Eye Care is proud to be the first office in Michigan to offer this life changing technology!

www.youtube.com/watch?v=-oFBFHbPHa4youtube.com
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If you enjoyed our last informative video about Ortho K/CRT (contact lenses that you sleep in, eliminating the need for glasses and contacts during the day) check out this impressive young lady answering some frequently asked questions about this amazing technology!

www.youtube.com/watch?v=S4-2P6EVReUIn today’s video Kaitlyn answers questions about her Orthokeratology (Ortho-K) contact lenses. Ortho-K lenses are overnight vision correction and refractive ...
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Did you know that new technology exists that allows adults, teenagers and children to be free from glasses and contacts during the day? That includes zero eyewear during sports and other activities you love! Click below to find out more!

Edit: Clearly, this isn't a video that we produced. We do however feel that it presents some great info about a new technology that we are thrilled to offer. If it might benefit you or someone you care about, please contact us. The GREAT news is, we can save you the trip to New York😂😂

www.youtube.com/watch?v=Yvk9Xk_PXlc&t=1sCRT stands for Corneal Refractive Therapy. This approved FDA procedure (also known as Orthokeratology) is allowing patients to be free of glasses and daytime...
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If you've ever thought that it might be nice to see well without the need for glasses or contacts, but don't like the idea or cost of LASIK, we have the technology for you!

It is also possible to reduce the amount of nearsightedness that your child may end up with. Permanently!

Click below to find out more, then call 517-321-1154 to schedule your appointment!
www.youtube.com/watch?v=zW9SCy3kve0Tired of the hassles and discomfort of daytime contacts or glasses, or you're unsure of eye surgery? Paragon CRT® Contact Lenses may be a perfect option to c...
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Do you know if you're at risk for Age-related Macular Degeneration (AMD)? Make an appointment with us to get tested if you have trouble seeing at night or have multiple risk factors:

Age 50 or older
Family history
Smoker or past smoker
Caucasian
Being overweight
Heart disease
High blood pressure
High cholesterol

#AMDawareness
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Having trouble seeing at night is an early symptom of Age-related Macular Degeneration (AMD).

As the disease progresses, irreversible vision loss might occur.

Blindness caused by AMD is preventable. Let us know if you're having a hard time seeing at night. We're here to help you.

#AMDawareness
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Did you know Age-related Macular Degeneration (AMD) is more common than glaucoma?

Get tested to detect AMD early, before it takes its toll on your vision. Call us at 517-321-1154 to make an appointment.

#AMDawareness
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Due to inclement weather our office is closing at 3:30 pm on Friday February 9, 2018 and will reopen on Monday February 12, 2018 at 8:00 am. We apologize for any inconvenience. Drive safe everyone and have a great weekend! ... See MoreSee Less

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Age-related Macular Degeneration (AMD) is the leading cause of blindness in adults. When caught early, vision loss can be prevented. Make an appointment with us to get a simple test for AMD.

#AMDawareness

Call today to make an appointment for yourself or a loved one!

517-321-1154
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