At Rule Eye Care Associates we strive to offer the absolute latest and best eye care technology that science can provide.

We are proud to feature:                                                                                                  

                             Visioffice                              

 Ocular Coherence Tomographer (OCT) 

     Optos Retinal Laser Scan

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Next week $150.00 OFF Rec Specs ... See MoreSee Less

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$150.00 OFF Motor Cycle / Bicycle / sports glasses! Women and Men ... See MoreSee Less

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REC SPECS
Black Friday WEEK November 20-24,2017 $150.00 off complete pair!
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A great video illustrating just how amazing our gift of sight really is. Happy Friday everyone and have a great weekend! ... See MoreSee Less

Sometimes these are the reminders we need of why we live this OD Life! Every patient encounter matters and has the potential to forever change a life. Never forget that 👶 ❤️ 👓 #NewGradOptome...

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Do you have Flex Spending account? Use it or Lose it! Come in to Rule Eye Care and get a new look that you love! ... See MoreSee Less

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RULE EYE CARE 517-321-1154 ... See MoreSee Less

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If you like sparkle we have eyewear for you! ... See MoreSee Less

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Rule Eye Care Associates added 3 new photos. ... See MoreSee Less

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We have amazing doctors! Along with great frame lines to meet all your fashion needs! Schedule your eye exam today! ... See MoreSee Less

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Good eye protection can keep our eyes healthy just like sunscreen keeps our skin healthy! We have a wonderful selection of sunglasses! SEE you soon! ... See MoreSee Less

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To bring attention to Blindness Awareness Month this October, Rule Eye Care will be donating a portion of all proceeds from glasses sales to The American Macular Degeneration Foundation. For every pair of glasses sold, patients will be entered into a drawing for dinner for two and movie tickets.

Rule Eye Care is the first office in Michigan to offer new life changing technology for detecting Macular Degeneration earlier than ever possible before. Learn more below!
www.youtube.com/watch?v=_h1aYM_H52U&feature=youtu.be
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DINNER FOR TWO AND A MOVIE ON US!!

In honor of National Blindness Awareness Month, Rule Eye Care Associates will be donating a percentage of proceeds on glasses sales to The American Macular Degeneration Foundation. In addition to thank our wonderful patients every pair of glasses purchased in October will be entered into a drawing for dinner for two and a movie!

Call today to schedule your appointment or stop in and visit!
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To bring awareness to October is Blindness Awareness month, Rule Eye Care is excited to announce that a portion of all proceeds from our optical in October will be donated to the American Macular Degeneration Foundation, a cause that is near to all of our hearts.
Most of us know someone that has been affected by Macular Degeneration (AMD). Recently we announced that we were the first private practice in Michigan to invest in the Adapt Dx test to detect AMD up to five years earlier than ever before. Contact us to schedule this easy test for yourself or a loved one and to learn how we can start preventing this vision threatening disease.
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Did you know October is Blindness Awareness Month? Stay tuned to Rule Eye Care all month for tips on how we can help those with visual impairment as well as tips for prevention and eye facts. Join us in celebrating our amazing gift of sight! ... See MoreSee Less

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Have you ever wondered what Macular Degeneration looks like? In Part 5 of our AMD series, lets look at some imaging technology available at Rule Eye Care Associates.

Stay tuned early next week as we are excited to share our new technology that is able to detect sub-clinical (can't see it with the naked eye) AMD before is gets to any of these vision threatening stages.
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In part 4 of our Macular Degeneration (AMD) series, lets look at how AMD happens and common risk factors for the disease.

-AMD is an oxidative process. High-energy blue light passes through the inner retina and causes oxidation of the retinal pigment epithelial layer, leading to the formation of drusen.

-Free radicals are created in the retina due to cellular metabolism and as a result of the oxidation of photoreceptors.

-In addition to gender, family history, and eye color, Macular Pigment Optical Density (MPOD) has been linked to AMD.

-Numerous population-based studies have shown that lower levels of MPOD correspond to an increased risk of AMD. Until recently, we've been unable to accurately measure MPOD.

-Macular pigment is a potent blue light filter and contains antioxidants made up of three carotenoids: zeaxanthin, lutein, and mesozeaxanthin.

-These specific carotenoids minimize the effect of oxidative stress on the macula by absorbing blue light and neutralizing free radicals.

NOW FOR THE GREAT NEWS

-Studies have shown that oral supplementation of these carotenoids increase MPOD levels, which may in turn prevent the development or slow the progression of AMD.
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In part 3 of our Macular Degeneration (AMD) series, we thought we would share some recent statistics and facts that we are trying to be proactive about here at Rule Eye Care Associates.

-Currently in the United States alone, an estimated 1.75 million patients have the disease, and this number will likely increase to almost 3 million by 2020.

-AMD is the leading cause of blindness for individuals older than 55 years of age, with one in four patients older than 70 years suffering from AMD

-The loss of sight due to AMD has been linked to cognitive decline, an increased number of falls, and higher incidences of depression, all often resulting in earlier death.

But, it isn't all bad news. In fact recent studies are very encouraging, and we now believe much of the damage caused by AMD is preventable.

Stay tuned this week as we tell you how AMD happens and some ways it can be prevented. Especially the exciting news that Rule Eye Care is the first private practice in Michigan to have the technology to diagnose AMD up to 5 years earlier than possible before and often before any vision loss has taken place!
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The American Optometric Association reminds us to protect our sense of sight especially during these bright summer months! Come in and enjoy $50 off all of our sunglasses during our Summer Sunglass Sale!

www.aoa.org/patients-and-public/caring-for-your-vision/uv-protection?sso=y
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We love when the sun is shining and we have all of this amazing natural light shining in! Stop in and see about how to properly protect your eyes from all of that sunlight! We have a wide selection of sunglasses for all age and price ranges. We're open today until 5:00. ... See MoreSee Less

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With our beautiful and new building comes a new and beautiful website! Please check us out at ruleeyecare.com ... See MoreSee Less

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Our office will be closing early today, at 12:00 pm, for training. We are sorry for the inconvenience. Thank you for your patience! ... See MoreSee Less

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As most of you know, our new office is open for business! We ask that you please be patient with us while we are adjusting to our new equipment, phones, etc. Thank you for your patience and we can't wait to see you at our new location! ... See MoreSee Less

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It's official! The new office is open for business. Stop by and see us or call to schedule your appointment. ... See MoreSee Less

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We're getting closer and it's becoming a little more real! ... See MoreSee Less

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Now that the Rule Eyecare staff has seen the inside of the new building, here is just a little sneak peek for all you! ... See MoreSee Less

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