Skip to main content
Rule Eye Care

Setting the Standard in Eye Care Excellence Since 1950

We provide exceptional family vision care in Lansing using advanced equipment and decades of expertise. With a legacy of service, we are committed to excellence, ensuring every member of your family receives personalized attention. From the moment you request your appointment, everything has your comfort in mind. Our friendly staff is here to assist you, ensuring a seamless and enjoyable experience.

Call 517-321-1154
Ophthalmologist is checking the eye vision of little cute girl in modern clinic.
Prosperous party girl dressed in fashionable outfit enjoying nightlife in metropolitan city
Portrait of happy male freelancer in optical eyewear for vision correction smiling at camera
fendi eyeglasses
White-Square-1

Premium Designer Eyeglasses

Our collection, featuring top brands like Fendi, Tom Ford, Maui Jim, Oakley, and Gucci, blends style with precision. Whether you're looking for prescription glasses or chic sunglasses, we are here to assist you in finding the perfect frames.
Classic & Sophisticated
Trendy & Bold

At Rule Eye Care, We Keep an Eye on the Remarkable


Our Eye Glasses
  • Coach
  • Fendi
  • Gucci
  • Maui Jim (B&W)
  • Nike
  • Oakley

Our Eye Care Services: A Few Reasons Why People Trust Us


Request Appointment
White-Square-1
happy family in summer park

Our comprehensive eye exams blend expertise with cutting-edge technology to cater to patients of all ages. We use advanced equipment to provide thorough, precise assessments prioritizing your visual health and overall well-being.

Whether age-related conditions or eye injuries, our eye doctors deliver low-vision solutions. We aim to enhance your quality of life by maximizing your remaining sight and providing support for navigating daily tasks with confidence.

At Rule Eye Care, we employ personalized vision therapy programs. We utilize advanced techniques to help your child overcome visual challenges, ultimately improving their academic and daily life performance.

Our eye doctors are skilled in custom contact lens fittings, ensuring optimal comfort and clarity. From multifocal lenses to specialty options, we're dedicated to finding the perfect fit for your lifestyle.

Young woman reading a message on the phone in the city
White-Square-1
Reviews from Our Patients

double-quotes-round
Great first impression! Everyone is friendly, wait wasn’t long at all and they have a huge selection.
2 months ago
- Donneca M.
Read Our Reviews

Meet Our Eye Doctors


Our optometrists ensure your family’s vision health is in tip-top shape with diverse expertise in general eye care, contact lenses, LASIK co-management, and managing ocular diseases. Trust our team of eye doctors for detailed examinations and personalized solutions tailored to your needs.

Our Eye Doctors
Brian Beissel O. D.
Jeffrey Schrauben O. D.
Richard R. Rule O. D.

Emergency Care for Your Vision


Our Lansing optometrists provide advanced eye care and have extensive experience treating eye emergencies for patients of all ages. Call Rule Eye Care during business hours for specific advice for your emergency.

Eye Emergencies
Eye-Woman-Green-1

Eye Care News & Tips


See Clearly with Advanced Retinal Imaging at Rule Eye Care

Advanced retinal imaging offers early detection of eye and overall health issues like glaucoma, diabetic retinopathy, and more. Learn how this cutting-edge technology helps preserve your...

The Importance of Comprehensive Eye Care for Early Disease Detection

Regular comprehensive eye care is essential for detecting eye diseases like glaucoma, diabetic retinopathy, and macular degeneration before they cause irreversible vision loss. We use advanced...

Eye Exams Vs. Vision Screenings: How They Work

Rule Eye Care explains the differences between comprehensive eye exams and basic vision screenings, highlighting the importance of thorough eye exams for maintaining optimal eye health.
Purple-Model-Holding-Glasses-2
AA-Woman-Glasses
alain_mikli_2
x

Kick off the New Year with 50% off additional pairs of eyewear* and ask us about the Eye Health Wellness Assessment, where you can get proactive health insights in 5 minutes! See the new year more clearly. *Ask associate for details. Some exclusions apply.