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Rule Eye Care

Setting the Standard in Eye Care Excellence Since 1950

We provide exceptional family vision care in Lansing using advanced equipment and decades of expertise. With a legacy of service, we are committed to excellence, ensuring every member of your family receives personalized attention. From the moment you request your appointment, everything has your comfort in mind. Our friendly staff is here to assist you, ensuring a seamless and enjoyable experience.

Call 517-321-1154
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Premium Designer Eyeglasses

Our collection, featuring top brands like Montblanc, Saint Laurent, Tom Ford, Maui Jim, Oakley, and Gucci, blends style with precision. Whether you're looking for prescription glasses or chic sunglasses, we are here to assist you in finding the perfect frames.
Classic & Sophisticated
Trendy & Bold

At Rule Eye Care, We Keep an Eye on the Remarkable


Our Eye Glasses
  • Coach
  • Gucci
  • Maui Jim (B&W)
  • Mont Blanc
  • Nike
  • Oakley

Our Eye Care Services: A Few Reasons Why People Trust Us


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Our comprehensive eye exams blend expertise with cutting-edge technology to cater to patients of all ages. We use advanced equipment to provide thorough, precise assessments prioritizing your visual health and overall well-being.

Whether age-related conditions or eye injuries, our eye doctors deliver low-vision solutions. We aim to enhance your quality of life by maximizing your remaining sight and providing support for navigating daily tasks with confidence.

At Rule Eye Care, we employ personalized vision therapy programs. We utilize advanced techniques to help your child overcome visual challenges, ultimately improving their academic and daily life performance.

Our eye doctors are skilled in custom contact lens fittings, ensuring optimal comfort and clarity. From multifocal lenses to specialty options, we're dedicated to finding the perfect fit for your lifestyle.

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Reviews from Our Patients

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Dr Jeff Rule is a very good eye doctor!! Explains everything & gives you options on your treatment & what his suggestion is. He doesn't push things that are going to cost more just to make money. Love this place!!
2 days ago
- Carol S.
Read Our Reviews

Meet Our Eye Doctors


Our optometrists ensure your family’s vision health is in tip-top shape with diverse expertise in general eye care, contact lenses, LASIK co-management, and managing ocular diseases. Trust our team of eye doctors for detailed examinations and personalized solutions tailored to your needs.

Our Eye Doctors
Jeffrey D. Rule O. D.

Jeffrey D. Rule O. D.

Richard R. Rule O. D.

Richard R. Rule O. D.

Jeffrey Schrauben O. D.

Jeffrey Schrauben O. D.

Brian Beissel O. D.

Brian Beissel O. D.

Emergency Care for Your Vision


Our Lansing optometrists provide advanced eye care and have extensive experience treating eye emergencies for patients of all ages. Call Rule Eye Care during business hours for specific advice for your emergency.

Eye Emergencies

Eye Care News & Tips


Managing Dry Eyes in Rule’s Digital Age

People are spending more time on digital devices than ever before, and it’s taking a toll on their eyes. At Rule Eye Care, we frequently diagnose...

Silent but Serious: What You Should Know About Glaucoma

Glaucoma Awareness Month highlights the importance of early detection to prevent vision loss from this silent condition. Regular assessments are essential to protect your sight and...

See Clearly with Advanced Retinal Imaging at Rule Eye Care

Advanced retinal imaging offers early detection of eye and overall health issues like glaucoma, diabetic retinopathy, and more. Learn how this cutting-edge technology helps preserve your...
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